Friday, May 14, 2010

USA Today Spotlights DC's Multimedia Marketing of Jonah Hex


USA Today Spotlights DC's Multimedia Marketing of Jonah Hex

In the article "Jonah Hex kicks up some multimedia dust," USA Today writer Brian Truitt draws a bead on DC Comics' & Warner Premiere's Jonah Hex motion comics based on writer Joe R. Lansdale and artist Timothy Truman's acclaimed "Two-Gun Mojo" storyline, a digital promotion designed to drive fans into comic shops and movie theaters this summer.


Slated for release on June 18, Warner Bros.' Jonah Hex is based on DC Comics' scarred Western anti-hero and stars Josh Brolin (W.) as Hex and John Malkovich. Pixar director Jimmy Hayward takes the reins behind the camera for a script written by Mark Neveldine & Brian Taylor based on their story co-written with William Farmer.

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