Seeing Green: How Sony's Ramping Up Green Hornet Promotion
Courtesy of Diamond ComicsOn January 14, 2011, Sony/Columbia’s Green Hornet 3-D movie brings the star of radio, pulps comics, and TV to the big screen with the help of stars Seth Rogen (Britt Reid /Green Hornet ), Cameron Diaz (Lenore Case), Jay Chou (Kato), and more.
Not only is the trailer (below) generating phenomenal "buzz" for the action flick, but Sony’s marketing efforts for the film will now include mentions of the Comic Shop Locator Service (CSLS) and Dynamite’s related comics and graphic novels, which should help drive potential customers to your store. Look for a link to the CSLS to be included shortly on a Green Hornet Comics page of the movie's official site as well as in email blasts sent to those fans that have registered for updates concerning the film.
| Green Hornet Trailer: |
Sony’s national marketing campaign continues to find new avenues for increasing awareness and anticipation of the movie’s January debut. Starting November 29th, for example, Carl's Jr. and Hardee's will be launching a national campaign promoting the Green Hornet, which will include TV spots running 15, 30, and 60 seconds and featuring Rogen, Chou, and the Black Beauty.
Though various incarnations sometimes change details, in most incarnations the Green Hornet is Britt Reid, a newspaper publisher by day who by night goes out in his masked "Green Hornet" identity to fight crime as a vigilante, accompanied by his similarly masked Asian manservant Kato and driving a technologically advanced car, Black Beauty. Want to know the backstory of the big screen’s version of this hero? The need-to-know characters and plot points are outlined in Sony’s visual (motion comic) synopsis.
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